Millie Mackintosh, the former Made in Chelsea star, has come under fire for promoting her £2,400 in-flight skincare routine during a luxury trip to Cape Town. The influencer, who is known for her love of all things beauty and fashion, shared a video on her Instagram Stories revealing the products she used during her first-class flight to South Africa.
The video, which has since been deleted, showed Mackintosh using a range of high-end skincare products, including a £95 face mask from Dutch brand Cosmetics 27. The total cost of her in-flight skincare routine was a staggering £2,400, leaving many of her followers shocked and outraged.
Social media users were quick to criticize Mackintosh for promoting such an expensive and extravagant skincare routine, especially during a time when many people are struggling financially due to the ongoing COVID-19 pandemic. One user commented, “This is so tone-deaf. People are struggling to pay their bills and you’re flaunting your expensive skincare routine. It’s completely out of touch with reality.”
Another user wrote, “I used to be a fan of Millie, but this is just ridiculous. Who spends that much money on skincare, let alone for a flight? She’s completely lost touch with reality.”
Mackintosh has since apologized for her “insensitive” post, acknowledging that she understands why people were upset by her in-flight skincare routine. She explained that she was not trying to brag about her privilege, but simply wanted to share the products she used during her flight. However, many of her followers were not satisfied with her apology, arguing that her actions were still inconsiderate given the current economic climate.
This is not the first time that Mackintosh has faced backlash for her lavish lifestyle. In 2020, she was criticized for promoting an expensive anti-ageing serum on her social media, with many accusing her of perpetuating unrealistic beauty standards and catering to a wealthy audience.
The issue of influencers promoting unattainable and extravagant lifestyles has been a topic of debate in recent years. Many argue that these influencers are contributing to societal pressures and perpetuating unrealistic beauty standards, while others defend their right to promote products and experiences that reflect their personal preferences and tastes.
On one hand, it can be argued that Mackintosh has every right to spend her money as she pleases and to share her lifestyle with her followers. After all, she has worked hard to achieve the success and financial stability that allows her to indulge in expensive skincare products and luxury travel. Moreover, as an influencer, it is her job to promote products and experiences that align with her personal brand and aesthetic.
On the other hand, the current economic climate and the widespread financial hardship caused by the pandemic have made such displays of luxury and excess more contentious than ever. Many people are struggling to make ends meet, and seeing influencers flaunt their wealth and privilege can be both demoralizing and enraging. It can also perpetuate feelings of inadequacy and insecurity, particularly among young and impressionable followers who may aspire to emulate their favorite influencers’ lifestyles.
In the case of Mackintosh, her apology and acknowledgment of the insensitivity of her post were a step in the right direction. However, the incident raises important questions about the responsibilities of influencers and the impact of their actions on their followers. Should influencers be more mindful of the messages they are sending and the impact of their actions on their audiences? Is there a duty to consider the broader social and economic context when promoting luxury products and experiences?
It is clear that there is a need for greater awareness and sensitivity among influencers, particularly during times of economic hardship. While there is nothing inherently wrong with indulging in luxury skincare routines or travel experiences, it is important for influencers to consider the implications of promoting such lavish lifestyles, especially in the midst of a global crisis.
Ultimately, it is up to each influencer to decide how they want to engage with their followers and what kind of message they want to convey. However, it is crucial for them to be mindful of their privilege and the impact of their actions on their audience. As for Mackintosh, it remains to be seen how this incident will impact her relationship with her followers and her future content. In the meantime, the debate over the responsibilities of influencers and the effects of their actions rages on.